Case Study: GSK enhances personalized respiratory treatment with Valtech’s Virtual Patient Clinic

GSK boosts clinician engagement at medical congresses with Valtech

Valtech partnered with GSK, one of the world's largest pharmaceutical companies, to address a challenge in the respiratory disease market. Despite new treatment options being available, clinicians were relying on outdated approaches and ingrained habits, preventing them from delivering truly personalized patient care. GSK needed a way to engage and educate these clinicians on contemporary, personalized treatment methods.

To solve this, Valtech developed the Virtual Patient Clinic, an immersive experience that presented clinicians with life-size, interactive patients to conduct realistic consultations. This solution increased clinician engagement, knowledge, and understanding, successfully optimizing GSK's interactions with healthcare providers and solidifying their leadership position. The innovative tool was recognized with an award for digital innovation.

GSK