Case Study: Grundfos increases website traffic and improves customer journeys with Valtech

Grundfos boosts website traffic 20% with Valtech

Grundfos, a global manufacturing leader, faced a significant challenge with its decade-old proprietary tech stack. The system's siloed nature and multitude of disconnected digital touchpoints created a poor customer experience that could not meet evolving e-commerce needs or provide consistent branding. To address this, Grundfos partnered with Valtech on an ambitious digital transformation project.

Valtech implemented a new, unified digital platform to replace the legacy systems, focusing on creating a seamless customer journey. This solution involved consolidating data and structures to remove previous silos and enable personalization and marketing automation. The results were substantial: Valtech helped roll out 65 websites globally, leading to a 20% increase in website traffic and a 131% increase in the quote acceptance rate. The project also significantly improved email engagement metrics, exceeding its 2020 goal for completed customer journeys by 41%.

Grundfos