Case Study: Global Cruise Operator elevates guest purchasing experiences with Valtech

Global Cruise Operator boosts pre-cruise sales from $1 billion to $4 billion with Valtech

Valtech partnered with a global cruise operator to address the challenge of limited guest purchasing options. The customer needed a B2C solution allowing passengers to book on- and off-ship offerings anytime, not just pre-cruise or in port, to improve sales and satisfaction. This required a seamless technical architecture capable of functioning both shoreside and shipside, even with poor internet connectivity at sea.

Valtech delivered a sophisticated commerce solution utilizing SAP Commerce and Adobe Experience Manager in a headless setup. They architected a floating data center to enable reliable operations, integrating complex data like shore excursions. The results included supporting the client's bold goal to grow pre-cruise sales revenue from $1 billion to $4 billion, improved efficiency via digital self-service, and a connected system that allowed the business to adapt to passenger needs with greater agility.