Case Study: a German automotive brand builds a scalable D2C commerce platform with Valtech

German Automotive Brand launches multi-market commerce platform in 8 months with Valtech

The customer, a leading German car manufacturer, faced the challenge of modernizing its fragmented digital commerce ecosystem to support a global shift to a direct-to-consumer sales model by 2030. Their previous regional systems led to duplicated efforts and an inconsistent architecture, hindering scalability. They engaged Valtech to establish a unified, agile, and scalable commerce platform.

Valtech implemented a new composable, vendor-agnostic core commerce platform with centralized API-driven services for functions like checkout and payment. In parallel, they built a unified, configurable online shop to consolidate regional storefronts and support multiple product types and markets. This solution eliminated development duplication and empowered local teams. The first release went live in just eight months with no disruption to internal workflows or the customer experience. Valtech's work provided a stable, scalable foundation that reduced operational complexity and cost while enabling future growth.