Case Study: Fresh elevates Chinese travel retail engagement with Valtech's WeChat Mini Program

Fresh exceeds membership acquisition expectations in 1 month with Valtech

The high-end skincare brand fresh faced the common challenge of converting travel retail shoppers in China into long-term domestic customers, as the duty-free channel obscured their customer journey and data. To address this, they partnered with Valtech to build an owned digital channel and consumer database, centralizing this effort within WeChat.

Valtech built a WeChat Mini Program called "The Fresh Indulgent Voyage," featuring an AI Mask Finder, live streaming, KOL content, and crucially, coupons redeemable from travel to local retail. This solution created a traceable customer journey. Valtech's work resulted in the program exceeding membership targets in its first month, transforming one-off engagements into a foundation for hyper-personalized marketing and sustained loyalty.

Fresh