Case Study: Fountain Tire achieves faster, more flexible digital commerce with Valtech and Adobe

Fountain Tire launches a headless catalog site in 3 months with Valtech

Fountain Tire, a leading Canadian tire retailer and automotive service provider, faced the challenge of modernizing its digital experience across B2B and B2C channels. Their legacy systems were cumbersome, requiring lengthy IT approvals for simple site updates and hindering growth. They partnered with Valtech to implement a new solution using Adobe Edge Delivery Services, seeking a platform that would enable customer self-service, streamline content management, and provide vendor independence.

Valtech implemented a headless commerce solution using Adobe Edge Delivery Services, which decoupled the front and back ends for greater agility. This allowed Fountain Tire's marketers to rapidly update content and create new pages without agency support. The results were significant, delivered in just three months, and included improved SEO, performance, scalability, and dramatically streamlined operations. The new system provided super simple workflows, faster content management, and greater cost control, establishing a strong foundation for Fountain Tire's future digital growth.

Fountain Tire