Case Study: Ericsson boosts brand awareness and 5G leadership with Valtech

Ericsson boosts brand awareness 20% with Valtech

Valtech partnered with Ericsson, a global telecommunications leader, to address the challenge of elevating brand awareness and educating market audiences on its role as an enabler of cutting-edge innovation, particularly in 5G connectivity. The goal was to move beyond simply catching attention to fostering deeper engagement and understanding of Ericsson's technology.

The solution centered on creating an ambitious 90-second brand film shot in one seamless take, complemented by a detailed online platform with deep-dive content for each featured scene. Valtech executed a global activation across 50+ countries, supported by strategic media partnerships, influencers, and targeted advertising. The campaign significantly boosted Ericsson's profile, delivering over 130 million impressions and 65 million film views, a 20% increase in brand awareness, and a 10% improvement in its perception as a 5G leader, culminating in a top position on Gartner's Magic Quadrant.

Ericsson