Case Study: Emaar achieves increased acquisition, loyalty, and retention with Valtech

Emaar boosts loyalty and member acquisition by 47% with Valtech

Emaar Properties, an Emirati multinational real estate developer, needed to reactivate users and grow the base of its U by Emaar loyalty program, which was primarily administered offline. They turned to the vendor Valtech to digitize and personalize the offering to address these challenges.

Valtech implemented a new website built on Sitecore, which personalized the user experience in real time based on behavior and preferences. This solution integrated with Emaar's loyalty CRM and booking systems. The results included a 27% increase in traffic, a 32% increase in loyalty and retention, and a 47% increase in member acquisition.

Emaar