Case Study: easyJet boosts travel bookings with Valtech's inspirational booking journey

easyJet wins Best Entertainment and Leisure Experience with Valtech

easyJet, a low-cost European airline, faced a challenge with its "Inspire Me" tool, which was designed to help travelers find last-minute getaways but suffered from low customer engagement and poor mobile optimization. They partnered with vendor Valtech to reimagine the tool and address these usability issues as part of their wider digital strategy.

Valtech implemented a solution that transformed the tool with a design-led, customer-centric approach. Inspired by social media platforms, they overhauled the user interface into a conversational theme, replacing traditional filters to create a more fluid and inspirational experience. This revamp, which won a UXUK Award, successfully captured previously untapped revenue streams for easyJet by increasing customer engagement and opening up new possibilities for travel bookings.

easyJet