Case Study: Dunelm achieves Google-grade retail search with Valtech and Google Cloud

Dunelm cuts zero-result searches to under 1% with Valtech

Dunelm, the UK's market leader in homewares, sought to upgrade its first-generation retail search engine to provide more seamless and relevant online shopping journeys. The company partnered with vendor Valtech and utilized Google Cloud's AI Commerce Search on Gemini Enterprise to transform its customer experience and boost revenue.

Valtech worked alongside Dunelm and Google Cloud to implement and test the AI-powered search solution, integrating it with Dunelm's data catalog and organizational structures. This partnership delivered significant results: less than 1% of searches now return zero results, and the system continually learns to deliver better outcomes. By providing a Google-quality search experience, Valtech helped Dunelm lay a foundation for future personalization and strengthen its position as a digital leader in UK retail.

Dunelm