Case Study: DSM Dyneema boosts awareness with Valtech’s Bright Stories campaign

DSM Dyneema drives 6.5 million impressions with Valtech

DSM Dyneema, a science-based nutrition, health and sustainable living company, faced the challenge of low public awareness of its mission and innovations despite its wide range of products. Teaming up with Valtech, the company aimed to transform its foundational purpose materials into an engaging awareness campaign to reach a wider audience.

Valtech designed and implemented an always-on storytelling campaign called "Bright Stories," which featured real-world examples of DSM innovations over a year. The solution used targeted social media campaigns and retargeting across LinkedIn, Facebook, and Instagram. The results were significant: the first eight stories generated 6.5 million impressions, over 30,000 clicks to landing pages with a 0.47% CTR (well above benchmark), and nearly 573,000 video views.

DSM Dyneema