Case Study: Dolby accelerates digital transformation and brand growth with Valtech

Dolby expands digital transformation to 20+ countries with Valtech

The customer Dolby, an iconic audio and video technology company, sought to evolve from a B2B "ingredient" brand to a consumer-facing "experience" brand. Their challenge was a multifaceted digital transformation, requiring a modernized web presence to increase brand awareness and enable a digital-first ideology. They partnered with the vendor Valtech to achieve this shift.

Valtech implemented a solution centered on rebuilding Dolby's digital ecosystem using the Optimizely platform. They transferred content, built rich front-end experiences, and unified marketing analytics. This created a comprehensive "website factory" that gave Dolby autonomy to launch future sites. The results included a successful rebranding, a firm entry into the contemporary digital landscape, and an ongoing partnership that expanded to include projects like the Dolby Soho marketing automation and the Dolby Professional B2B site.

Dolby