Case Study: D'Addario boosts B2B and B2C revenue with Valtech

D'Addario boosts B2C revenue 139% with Valtech

D'Addario, a manufacturer of musical instrument strings, faced challenges with their existing e-commerce platform's performance and maintenance. They partnered with Valtech to modernize and optimize their digital B2B experience, aiming to improve customer utility and alleviate cumbersome update processes from their legacy site, while also ensuring their B2C functionality was not neglected.

Valtech implemented a solution using Optimizely's CMS and Commerce platform to create a unified global platform supporting both B2B and B2C needs. The results were significant, with 65% of revenue accruing through the new B2B portal in 2018 alone. D'Addario also saw a 139% increase in B2C revenue and a 275% increase in revenue from custom products.

D'Addario