Case Study: Copenhagen Airports improves customer experience and boosts revenue with Valtech

Copenhagen Airports grows shop.cph.dk revenue 34% with Valtech

Copenhagen Airports, Scandinavia's largest airport, aimed to grow its annual passenger numbers and understood that improving the digital customer experience was vital to this goal. They partnered with Valtech to move beyond a random shopping experience and create a more personalized customer journey.

Valtech implemented a smooth, personalized omni-channel customer journey for Copenhagen Airports. The solution involved customer journey mapping, profiling cloud software to collect data, and Product Information Management (PIM) to centralize product information. This approach resulted in significant measurable impacts, including $7.3 million saved on customer service, $5.9 million in revenue growth, a 34% revenue increase on their online shop, and a 200% bigger average order value when combining offline with online shopping.

Copenhagen Airports