Case Study: Codan boosts click-through rates and sales performance with Valtech’s AI-powered personalization

Codan doubles click-through rates with Valtech's AI personalization

Codan, a large Scandinavian insurance company, faced the challenge of making its website more engaging and effective at guiding visitors into sales funnels. They turned to the vendor Valtech and utilized an Adobe Analytics Premium installation combined with an AI and machine learning engine to better personalize their digital frontpage for anonymous users.

Valtech implemented an automated personalization system that used machine learning to test numerous content combinations in real-time, adapting the site to each visitor's predicted preferences. This solution, developed with Valtech's consulting, more than doubled click-through rates for some elements, achieving up to 200% improvement, and significantly increased the number of users entering key sales funnels.

Codan