Case Study: Charlotte Regional Visitors Authority boosts tourism and hotel bookings with Valtech

Charlotte Regional Visitors Authority increases hotel revenue 62.5% with Valtech

The Charlotte Regional Visitors Authority (CRVA) faced the challenge of driving consistent, meaningful traffic to its new tourism website and converting that digital engagement into actual visits to the city. To address this, CRVA partnered with vendor Valtech to leverage its Marketing Creativity & Performance services, focusing on strategic paid media to attract more travelers.

Valtech implemented a multi-phase paid media strategy, starting with paid search and social to establish the site as a primary resource, then expanding into digital display ads to reach new markets. The agency expertly adapted its approach during the COVID-19 pandemic by shifting focus to local staycations before returning to target out-of-town audiences. This solution delivered significant results for CRVA, including a 66% increase in total hotel bookings and a 62.5% increase in hotel revenue from 2022 to 2024. Valtech's efforts also drove a 10% increase in visitor spending at local businesses.

Charlotte Regional Visitors Authority