Case Study: Brink’s achieves continent-wide service excellence with Valtech and Salesforce

Brink’s streamlines European CRM rollout with Valtech across multiple countries

Brink's, a provider of secure logistics and cash management solutions, faced a challenge in achieving growth and consistent service across its European operations. Their customer data was scattered, especially after an acquisition, making it difficult to unify processes and scale. They partnered with Valtech to implement Salesforce Sales Cloud to address these hurdles.

Valtech developed and rolled out a streamlined Sales Cloud solution across Brink's European branches. This created a unified CRM system with up-to-date customer data, standardized processes via a reusable implementation template, and trained local superusers. The solution enhanced service levels, provided a consistent customer experience, and established a scalable European infrastructure ready for future expansion and new functionalities.

Brink’s