Case Study: BMW Group strengthens its used car sales channel with Valtech

BMW Group launches international used car portal in 6 months with Valtech

The BMW Group, a leading premium automobile manufacturer, faced the challenge of strengthening its online used car sales channel, which was increasingly dominated by third-party platforms. To better reach potential customers, they partnered with vendor Valtech to redesign their used car exchange using SAP CX.

Valtech implemented an SAP cloud-based solution that integrated all relevant BMW systems and included Adobe Analytics. A key feature enabled dealers worldwide to set up and maintain their own content, allowing for immediate customization. The MVP was rolled out in just six months. The portal is now live in multiple markets, including Germany where it serves 700 dealers and approximately 40,000 vehicles.

BMW Group