Case Study: BIC boosts order entry speed by 90% with Valtech and Salesforce

BiC increases order entry speed by 90% with Valtech

BIC, a French manufacturing corporation known for products like pens and razors, faced a challenge with its disconnected digital platforms. Their four separate sales programs were not integrated, which created problems for their ordering and fulfillment process. To address this, BIC partnered with vendor Valtech to implement a unified solution using Salesforce.

Valtech helped BIC migrate to the Salesforce platform, creating a single source of information to handle all order types. This solution provided BIC's sales teams with a complete view of the customer and streamlined operations. The results were significant: order entry speed increased by 90%, additional sales grew by more than 10%, and logistical savings of 25% were achieved. Valtech's implementation also unlocked the importance of first-party data through centralized customer dashboards.

BiC