Case Study: Baptist Health empowers patients to navigate care with Valtech

Baptist Health boosts organic search impressions 65% with Valtech

Baptist Health, a regional health system in Kentucky and Indiana, faced the challenge of providing a unified digital experience for patients across its vast network of hospitals and care points. Patients struggled to navigate disparate websites to find care options and information. Baptist Health partnered with Valtech to elevate its digital strategy and implement a solution using the Kyruus data management system and a migration to Sitecore.

Valtech implemented a new taxonomy and built a care finder tool, integrated a revamped blog, and used more colloquial search tags. This solution successfully guided over 20,000 patients to care. Furthermore, BaptistHealth.com saw a 70% increase in total visits and significant rises in organic search impressions (65%) and clicks (75%) post-launch, demonstrating the tangible impact of Valtech's work.

Baptist Health