Case Study: Audi AG achieves personalized in-car commerce with Valtech

Audi AG launches personalized in-car commerce across 2.5 million vehicles with Valtech

Audi AG sought to extend its premium brand promise by transforming the vehicle cabin into a new channel for customer engagement and commerce. The challenge was to scale personalized content and experiences to a global fleet while maintaining strict brand integrity and safety. Audi needed a partner to help turn this ambition into a reality, which led them to work with Valtech.

Valtech designed and operated a digital marketplace platform from the ground up, with the first use case being Audi Themes. The solution included a scalable AWS infrastructure, creator portals, and governance tools. This resulted in a new revenue engine, with the platform live in 2.5 million vehicles across 35 countries and over 400 themes available. Valtech's solution positioned Audi to capture incremental revenue from digital personalization and strengthen customer retention.

Audi AG