Case Study: Asian Paints achieves a better customer visualization experience with Valtech's 3D paint visualizer

Asian Paints boosts app users and conversion with Valtech

Asian Paints, India's leading paint company, faced a challenge where customers were apprehensive about purchasing paints without visualizing the final result in their space. To become a more innovative market leader, they partnered with vendor Valtech to replace their existing 2D tool with a new, engaging 3D paint visualization application.

Valtech designed and built a next-generation, device-agnostic app for iOS that allowed customers to accurately visualize paint colors and home décor products on their own room images. This solution significantly improved the user experience and decreased customer decision-making time. The iPad visualizer was a market hit, leading to a notable increase in app users and a growing conversion rate for Asian Paints.

Asian Paints