Case Study: Arlanda Express achieves true omnichannel ticketing with Valtech MACH transformation

Arlanda Express grows web sales from 10% to 30% with Valtech

The customer, Arlanda Express, faced a fragmented customer experience due to its legacy ticketing systems. Different sales channels had inconsistent pricing and tickets were not accessible across platforms, creating business-critical concerns. The vendor, Valtech, was engaged to help transform its sales channels and back-end systems using a MACH architecture and technologies like Contentful.

Valtech implemented a new omnichannel ticketing system, building a new website, mobile app, and back-office solution. This unified all points of sale, ensuring consistent pricing and ticket accessibility. The solution significantly improved revenue, with web sales growing from 10% to approximately 30% of total revenue. It also streamlined operations by replacing multiple handheld devices for train attendants with a single smartphone app.

Arlanda Express