Case Study: Arla transforms dairy experiences and operations with Valtech

Arla launches new sites in 3 days with Valtech

Valtech partnered with Arla Foods, a global dairy cooperative, to address the challenge of maintaining a consistent brand identity across numerous local markets while enabling decentralized flexibility. The company also sought to improve internal communication for its employees and farmer-owners and to enhance digital engagement with end consumers.

The solution involved developing a global marketing platform for central brand control and faster local site launches. Valtech also created an internal dairy producer intelligence dashboard for farmers and helped launch direct digital consumer engagement, including a recipe universe and an e-commerce venture. This multi-year partnership, encompassing nearly 100 projects, allowed Arla to strengthen its brand, improve operational efficiency for owners, and create new direct-to-consumer sales channels.

Arla Foods