Case Study: Arla Foods transforms recipe inspiration into sales with Valtech

Arla Foods boosts recipe conversions to 0.1% with Valtech

Arla Foods, one of the world's largest dairy producers, faced the challenge of being a traditional FMCG company with no direct sales contact to end consumers. They wanted to break this constraint and leverage their popular digital recipe platform. Partnering with Valtech and using Optimizely, they sought to transform visitor inspiration into direct sales.

Valtech implemented a solution centered on a seamless "Add to basket" button for recipe ingredients. This involved complex integrations with retailers and a sophisticated matching engine to translate recipe portions into retail products. The solution transformed Arla's business model and digital mindset. Results showed a conversion rate of 0.1% of annual traffic immediately after launch, with expectations to reach 0.5%, translating to an estimated 125,000 purchased baskets with an average value over 25 euros.

Arla Foods