Case Study: American Girl elevates the store experience with Valtech’s Store of the Future

American Girl launches a 1.3 million-option doll creation experience with Valtech

American Girl, a leading omni-channel retailer, sought to evolve its experiential retail offerings to better engage modern girls and millennial moms who seek meaningful experiences beyond just products. They partnered with Valtech and FRCH to plan and execute the digital omni-channel guest experience for their new flagship Store of the Future in New York City.

Valtech implemented a custom doll creation commerce platform, an online salon lookbook, and customizable digital party rooms. This solution delivered over 1.3 million doll design options, reduced salon wait times, and created a unique, personalized in-store experience. Valtech's work, which included integrating touchscreen kiosks and real-time printing, was so successful that the 'Create Your Own' kiosks were expanded to the brand's other flagship stores in Chicago and Los Angeles.

American Girl