Case Study: Alcon improves contact lens retention with Valtech’s Wearlenses ecosystem

Alcon reduces contact lens dropouts after 2 days with Valtech

Alcon, a global leader in eye care, faced a challenge where approximately 50% of first-time contact lens users dropped out within just two days. Partnering with Valtech, they sought to improve the consumer experience during the trial phase and gather crucial data to understand the reasons behind this high dropout rate, which was frustrating for both users and Eye Care Professionals (ECPs).

Valtech implemented the Wearlenses ecosystem, a multi-channel digital solution featuring a central website, a supportive app, and a chatbot. This solution provided users with real-time guidance and tracked their daily experiences. The data gathered allowed Alcon to analyze user struggles and reduce dropouts. As a result, Alcon gained valuable insights for future digital activation, ECPs were equipped with better tools, and users experienced a more enriched and supported journey.

Alcon