Case Study: ADM unifies marketing and drives growth with Valtech

ADM boosts clickthrough rates 60% with Valtech

ADM, a premier global human and animal nutrition company, faced challenges with fragmented marketing efforts following a period of significant growth through acquisitions. The company reached out to Valtech to transform its static website into a digital ecosystem centerpiece, unite disparate campaigns, and leverage data for insights.

Valtech implemented a new digital ecosystem using the Optimizely platform, developing a design system and integrated marketing campaigns. This solution replaced a paid-media-heavy approach with full-funnel demand generation. The results were significant, with Valtech delivering a 60% increase in clickthrough rates, an 84% decrease in cost per click, and a 68% increase in leads generated over a three-year period.

ADM