Case Study: Sinebrychoff achieves global market visibility with Valona Intelligence

Global insights drive global strategies for Sinebrychoff

Sinebrychoff, a Finnish beverage and brewing company and subsidiary of the Carlsberg Group, faced a challenge in staying informed about global market trends and industry developments. The VP for On-Trade Sales found it difficult to monitor critical news, leaving his team with a primarily internal focus and lacking easy access to external data.

To address this, the company implemented the Valona competitive and market intelligence platform. The solution from Valona provided wide-ranging, daily insights that were consolidated into a single, convenient source. This fostered a culture of industry awareness, gave the team a broader perspective on global trends, and significantly streamlined their processes by delivering efficient information directly to their inboxes.

Sinebrychoff

Christian Hickey

VP for On-Trade Sales