Case Study: Henkel Adhesive Technologies improves market intelligence access with Valona Intelligence

Henkel Adhesive Technologies improved how employees across business units access and engage with market intelligence with Valona

Henkel Adhesive Technologies, a world-leading producer of adhesives and sealants, faced challenges in how its centralized Market Intelligence team disseminated insights. Their manual processes and reliance on SharePoint for storing reports made it difficult for employees across diverse business units to find relevant information on customers, competitors, and market trends efficiently. To address this, they partnered with vendor Valona Intelligence for a maturity assessment and to implement its market intelligence software.

Valona provided a centralized platform for continuous market monitoring and customized news alerts. The solution automated previously manual work, streamlined workflows, and gave employees direct access to tailored intelligence. As a result, Henkel saw significantly improved efficiency and user engagement across departments, including expanding interest from Key Account Management and Sales. Valona's tools, like its Research App, also saved the MI team countless hours on ad hoc research requests.

Henkel

Farnaz Razzaghi

Quantitative Market Intelligence Manager