Case Study: Kaster generates $400K in pipeline in 2 months with Valley

Kaster generates $400k in pipeline in 2 months using Valley

Kaster, an early-stage construction tech startup, faced challenges scaling their outbound sales efforts due to limited resources. Their outreach was primarily manual, relying on cold calling and personal networks, and they lacked an efficient process to leverage LinkedIn despite identifying it as a channel where their target persona was more receptive. To address this, they implemented Valley to automate and scale their LinkedIn outreach.

Using Valley, Kaster adopted a "middle-up" approach that unlocked a new ideal customer profile and allowed them to access previously unreachable enterprise accounts. The solution was quickly implemented and required no cold calls. In just two months, Valley helped Kaster book four enterprise demos and generate $400,000 in pipeline revenue from major construction companies, including a breakthrough with a $10 billion global enterprise.

Kaster