Case Study: Kaster generates $400k in pipeline with Valley

How Kaster generated $400k in pipeline in 2 months using Valley

Kaster, an early-stage construction tech startup, faced challenges scaling its outbound sales efforts due to limited resources. Their manual, ad-hoc approach to LinkedIn outreach was not effective for reaching their target persona, who was more receptive to that channel than email. They needed a low-lift solution to generate outbound demos and turned to the vendor Valley.

Valley provided an easy-to-implement solution that enabled a "middle-up" approach to outreach, unlocking a new ideal customer profile that was previously inaccessible. Using Valley, Kaster booked four enterprise demos and generated $400,000 in pipeline from previously unreachable accounts within just two months, successfully breaking into top construction companies.

Kaster

Joe Leiva

Co-founder