Case Study: Real California Milk cuts manual data work from 500 hours to 4 with VALiNTRY360’s SugarCRM to Salesforce migration

Real California Milk cuts manual CRM work from 500 hours to 4 with VALiNTRY360

Real California Milk, an agricultural marketing board, was struggling with its legacy SugarCRM system. The platform required extensive manual data manipulation, consuming 500 hours of labor annually and resulting in unreliable reporting. They partnered with VALiNTRY360 to migrate to Salesforce Sales Cloud and establish a single, trustworthy source for their constituent and partner data.

VALiNTRY360 executed a SugarCRM to Salesforce migration centered on automation. They implemented an ETL tool with custom automations to handle quarterly data imports and reconciliation, integrated MailChimp for email tracking and Zoom for call logging, and built custom KPI dashboards. This solution slashed manual data work from 500 hours to just 4 hours per year, making Salesforce the automated and trusted single source of truth the organization needed.

Real California Milk