Case Study: Ravago achieves $500K in new revenue with VALiNTRY360's Salesforce Marketing Cloud optimization

Ravago records $500K in new revenue in 3 months with VALiNTRY360

Ravago, a chemical manufacturer and distributor, wanted to launch a new direct-to-consumer business model but their existing Salesforce Marketing Cloud instance was built for B2B operations and could not segment the new audience or communicate with them dynamically. VALiNTRY360 was engaged to overcome this challenge.

VALiNTRY360 completely overhauled and optimized Ravago's Salesforce Marketing Cloud instance. The solution involved reengineering the data architecture and automations, building new customer journeys, creating cloud pages, and developing a loyalty and SMS program. This allowed Ravago to effectively segment and engage its new consumer audience, resulting in $500K in new revenue recorded in the first three months of the program.

Ravago