Case Study: Quantros achieves 6x award licensing revenue growth with VALiNTRY360 Pardot marketing automation

Quantros grows award licensing revenue 6x with VALiNTRY360

Quantros, a healthcare analytics software company, had an untapped revenue stream from its CareChex award winners who were potential buyers of logo licenses. Their challenge was a manual and non-scalable outreach process, a poor mobile web experience, and an inability to effectively reach this known audience. VALiNTRY360 provided Pardot marketing automation services to address this.

VALiNTRY360 implemented a solution using Salesforce Pardot, creating persona-specific forms, a drip campaign, and dynamic content personalized for each winner using conditional Handlebars Merge Language. They also improved the mobile web experience. This approach resulted in a 6x increase in award licensing revenue and Pardot conversions that ran at twice the rate of the website.

Quantros