Case Study: Highmark Health achieves 360-degree innovation portfolio visibility with VALiNTRY360’s Salesforce Sales Cloud implementation

Highmark Health gives 300+ executives a 360-degree view with VALiNTRY360

Highmark Health, a major healthcare organization, faced the challenge of managing an overwhelming volume of ideas from its 35,000 employees through its thinkUP innovation program. Their existing tools lacked visibility, could not handle complex financial projections, and required manual reporting. VALiNTRY360 was engaged to provide a solution through a Salesforce Sales Cloud implementation.

VALiNTRY360 implemented a configuration-based Salesforce Sales Cloud solution, repurposing standard Campaign and Opportunity objects to track ideas and their lifecycles. They enhanced the platform with customized Lightning Components for complex review flows and integrated Tableau for visual dashboards. This gave over 300 executives a 360-degree view of all project statuses and financials, centralized the idea database, and significantly reduced the complexity for Highmark Health's internal CRM team to support the platform.

HighMark Health