Case Study: BIC Graphic cuts its sales cycle by 44% with VALiNTRY360 Salesforce Marketing Cloud implementation

BIC Graphic cuts distributor sales cycle by 44% with VALiNTRY360

BIC Graphic, a consumer products company selling through a distributor network, faced challenges with non-personalized mass marketing, a lack of alignment between sales and marketing, and no centralized customer data. VALiNTRY360 partnered with them to implement a solution using Salesforce Marketing Cloud to address these issues and better manage their complex B2B2C model.

VALiNTRY360 implemented Salesforce Marketing Cloud, utilizing its Email Studio, Contact Builder, Journey Builder, and Automation Studio to create personalized customer journeys. This solution delivered significant results for BIC Graphic, including a 44% reduction in the average distributor sales cycle, a 25%+ increase in new pipeline opportunities within eight weeks, and a 10% rise in new online orders in the first four weeks.

BIC Graphic