Case Study: Glossier achieves automated email authentication and improved deliverability with Valimail Enforce

Glossier Simplifies Email Authentication with Valimail Automation

Glossier, a digitally native beauty brand that relies heavily on email for marketing, order confirmations, and customer communications, faced growing complexity as multiple third-party platforms sent mail on its behalf. Maintaining accurate SPF and DKIM records across numerous domains and subdomains—plus coordinating responsibilities between vendors and Cloudflare—became manual, error-prone work with limited internal DNS resources and real risk to deliverability.

Valimail Enforce automated SPF and DKIM management, including key rotation, and gave Glossier visibility into which third-party senders were properly authenticated. The platform’s intuitive controls and clear ownership tracking streamlined onboarding of new senders, sped issue resolution with responsive support, and resulted in improved deliverability, reduced spoofing risk, and greater confidence across marketing and IT teams.

Glossier

Sara Diaz Senior

Manager of Information Security & IT