Case Study: Verizon Connect accelerates sales pipeline and grows fleet lead data with Valgen

Verizon Connect grows lead database 11x and cuts data costs 40% with Valgen

Verizon Connect, a leading global provider of mobile workforce solutions, faced a challenge with its Salesforce data quality, where 63% of leads were being closed for invalid or incorrect reasons. This hindered the inside sales team's ability to achieve its goal of generating 30% year-over-year growth. To address this, Verizon Connect partnered with vendor Valgen and utilized its ProsperFleet commercial fleet data service.

Valgen implemented a complete overhaul of the Salesforce CRM, standardizing data and applying new practices across the sales pipeline. The solution included deduplication, fuzzy matching, and data enrichment. As a result, Valgen helped accelerate the prospecting database from 500,000 to 5.5 million records, increased commercial fleet industry data coverage from 15% to over 90%, and saved more than 40% in data purchase costs, supporting significant sales growth.

Verizon Connect