Case Study: Spiceworks maximizes partner spend ROI with Valgen

Spiceworks identifies 30% more leads with Valgen

Spiceworks, a professional network for the IT industry, needed a better way to identify the success of their marketing campaigns with media clients. They partnered with vendor Valgen and used their ProsperServe managed data service to address this challenge.

Using its advanced data cleanse and a unique 12-Pass Fuzzy Matching Algorithm, Valgen was able to identify 30% more net new leads and $3.4M in value. This 6x improvement over Spiceworks' in-house solution led to a key partner reinstating $1M in media spend that had been cut the prior year.

Spiceworks