Case Study: H.B. Fuller improves customer renewals and retains revenue with Valgen’s ProsperVue

H.B. Fuller recovers $12M and boosts renewal retention with Valgen

H.B. Fuller, a global provider of adhesives, sealants, and specialty chemicals, faced significant challenges with customer erosion and contract renewals. Their sales reps struggled to track customer buying journeys, leading to an 80% erosion rate. To address this, they turned to vendor Valgen and implemented its ProsperVue solution within Salesforce to gain predictive geomapping capabilities.

Valgen's ProsperVue provided actionable visual and predictive information directly in Salesforce, enabling sales reps to better predict and engage customers. The solution identified key drivers of the customer buying cycle and predicted purchase dates with 78% accuracy. As a result, H.B. Fuller recovered $12 million in revenue that was previously being lost from at-risk customers, significantly improving their retention rates.

H.B. Fuller