Case Study: Verizon Connect accelerates sales pipeline growth with Valgen

Fleetmatics accelerates salesforce pipeline through better data

Fleetmatics, a global provider of mobile workforce solutions, needed to support rapid inside sales growth while fixing major data quality issues in its Salesforce CRM. As lead volume grew, 63% of leads were being closed for invalid, incomplete, or incorrect data, making it difficult to standardize lead generation and sales processes.

Valgen implemented an all-in-one data solution to overhaul the Salesforce CRM, including cross-object deduping, fuzzy matching, duplicate reduction, master/subordinate tagging, and rules for fields and records. The results included growing data volume from 500K to 3.3M records over four years, supporting 10X sales rep growth, increasing industry data coverage from 15% to over 90%, and reducing redundant data purchase costs by more than 40%.

Fleetmatics

Angie Henkel

Senior Manager of Business Analytics