Case Study: Bausch + Lomb increases new product launch sales with Valgen predictive analytics

Bausch + Lomb drives $1.4M in 6 months with Valgen predictive models

Bausch + Lomb, a respected global healthcare company, faced the challenge of predicting inventory purchases for a new product launch. They needed to rapidly identify high-growth areas and effectively plan sales resources. They partnered with Valgen for its custom predictive modeling service to address this.

Valgen built predictive models using cleansed and standardized data, providing Bausch + Lomb's sales teams with specific, actionable guidance. As a result, the new product launch exceeded expectations, generating $1.4 million in sales within six months. Valgen's solution enabled the top sales performers to account for half of all sales with above-average account penetration.

Bausch + Lomb