Case Study: Bausch + Lomb boosts physician inventory sales and exceeds product-launch targets with Valgen

Bausch and Lomb utilized Valgen analytics to increase inventory sales

Bausch and Lomb, a leading eye‑care company based in Rochester, NY, needed to predict inventory for a new product launch, rapidly identify fastest-growing territories, and help sales managers allocate resources to maximize booked orders in a short window. To meet these needs they partnered with Valgen, using Valgen’s analytics and launch‑modeling services along with end-to-end data extraction, processing, staging, cleansing and standardization.

Valgen implemented predictive launch models and a one‑stop data pipeline that delivered specific, actionable guidance to the field and allowed fine‑tuning as results came in. The engagement helped Bausch and Lomb exceed launch expectations: the top 30% of performers produced 40% of sales and 50% of accounts achieved above‑average penetration, demonstrating clear, measurable impact from Valgen’s work.

Bausch and Lomb