Case Study: Wortmann Schuh-Holding KG achieves a 360-degree customer view with valantic’s CDP integration

Wortmann Schuh-Holding KG unifies customer data in 12 months with valantic

Wortmann Schuh-Holding KG, a leading European shoe manufacturer and retailer, faced the challenge of improving customer retention and reactivation for its Tamaris brand, particularly as it focused more heavily on online sales. The company needed a targeted segmentation strategy to achieve long-term loyalty from one-time buyers and struggled with a complex system architecture where data was not consolidated. valantic supported the implementation of a solution to address these issues.

valantic implemented the Bloomreach Customer Data Platform (CDP) to provide a 360-degree customer view and enable precise, real-time segmentation for targeted marketing campaigns. This solution consolidated all relevant customer data into a central system and included an AI-powered recommendation engine. As a result, Wortmann was able to independently implement various customized use cases across 13 countries within 12 months, significantly improving customer communications and personalization.

Wortmann Schuh-Holding KG