Case Study: V-ZUG achieves central customer identity and single sign-on with valantic’s SAP Customer Data Cloud

V-ZUG unifies 2 mobile apps and SAP Commerce Cloud with Valantic

V-ZUG, a Swiss premium home appliance manufacturer, faced the challenge of needing a unified login system to provide seamless access across its growing suite of digital services and apps. To prepare for future innovations and enhance the customer journey, they partnered with valantic to implement a central Customer Identity and Access Management (CIAM) platform, selecting the SAP Customer Data Cloud (SAP CDC) as the core solution.

valantic implemented the SAP CDC platform, enabling central registration, single sign-on, and customer self-management of consents. The solution integrated with SAP Commerce Cloud and mobile apps, providing a 360-degree customer view and ensuring international data privacy compliance. The project was delivered successfully on time and on budget, preparing V-ZUG for marketing automation and setting the foundation for integrating further digital touchpoints.

V-ZUG