Case Study: UCB achieves personalized omnichannel HCP engagement with valantic

UCB launches 150 omnichannel journeys a year with Valantic

UCB, a pharmaceutical company, faced the challenge of transitioning from a traditional, salesforce-driven engagement model to a dynamic omnichannel strategy for healthcare professionals (HCPs). Their goal was to create a more personalized and customized HCP experience, which required new technology, streamlined processes, and a significant mindset shift.

valantic implemented a comprehensive omnichannel strategy for UCB, beginning with a fit-gap analysis and the launch of HCP portals in 12 countries. They integrated marketing automation and launched approximately 150 data-driven customer journeys annually. This solution significantly improved personalized HCP interactions and digital engagement, reaching 45,000 professionals. valantic also facilitated the industrialization of processes and provided workshops and design support, enabling UCB to manage these new capabilities internally with cross-functional teams.

UCB