Case Study: Silvretta Montafon boosts ROAS and sales with valantic's full-funnel performance marketing

Silvretta Montafon boosts ROAS to 71.99 with Valantic

Silvretta Montafon, an innovative Austrian mountain resort, sought to evolve its marketing strategy beyond traditional image campaigns. Their challenge was to build a measurable, performance-oriented full-funnel approach to boost sales and improve return on ad spend (ROAS). They partnered with valantic to achieve this goal.

valantic implemented a cross-channel performance marketing solution, allocating a portion of the budget to programmatic digital out-of-home advertising for branding and the majority to conversion-driven activities on platforms like Meta, Pinterest, Google PMax, and Bing. The campaign achieved a record-breaking overall ROAS of 71.99, a 35.83% year-over-year increase. Individual channel performance was exceptionally strong, with Google Search achieving a ROAS of 236.96.

Silvretta Montafon