Case Study: Rodenstock achieves future-ready marketing automation with Valantic

Rodenstock goes live in 9 regions in 3 months with Valantic

Rodenstock, a manufacturer of high-quality biometric lenses, faced the challenge of replacing its end-of-life B2B marketing automation platform, which would no longer be supported after 2026. The company needed a future-ready, cloud-based solution with a strong technological fit for its SAP ecosystem, international scalability, and enhanced functionality to support its global operations. valantic was engaged as a solution-agnostic strategic advisor to guide the system selection process.

valantic implemented a detailed, multi-stage evaluation process that analyzed strategic, technical, organizational, and commercial factors. This resulted in the selection and implementation of a Salesforce marketing automation solution. The new system was rolled out across nine regions in just three months, providing improved customer experience, automating key marketing processes, and offering future-ready scalability. The project delivered a clear total cost of ownership (TCO) advantage and significantly reduced implementation effort for Rodenstock.

Rodenstock