Case Study: Riese & Müller streamlines B2B bike ordering with valantic's Magento dealer portal

Riese & Müller boosts B2B ordering with valantic and 900 employees behind premium e-bike innovation

Riese & Müller, an e-bike manufacturer, faced the challenge of creating an efficient ordering process for its B2B dealers, who needed to navigate countless product configurations with varying prices and delivery times. Their goals were to improve the platform's usability, dynamically map complex product dependencies, and fully digitalize their pre-ordering process to reduce errors and relieve their sales and customer service teams. To address this, they partnered with vendor valantic to develop a solution using Adobe Commerce (Magento).

valantic implemented a high-performance B2B retail portal featuring a combined pre-order tool and product configurator, which was built on the latest Magento version and utilized the Hyvä frontend theme for performance. The solution included a custom Magento product type and validation logic to handle the complex product options without requiring a separate SKU for every configuration. The results included a streamlined, intuitive ordering workflow, real-time ERP integrations, and a move to AWS cloud hosting for system stability, ultimately optimizing the customer experience for both business dealers and end customers.

Riese & Müller